Analytics tool for competitive eSports teams
With the ever-increasing popularity of eSports, I saw great potential in developing a platform for analyzing the vast datasets and information that competitive gaming can provide.
Type of project
Branding and Website
UI / UX Design
I worked on the project over 2 semesters. The first step was to create a brand for the project, for which a complete market analysis was carried out. Direct and possible competitors were analyzed, categorized and compared. Factors such as logo design, visual language and language style were taken into account. The various channels such as social media, print and the website were also scrutinized.
Furthermore, the positioning of the competitors was determined in order to differentiate my company and brand values and a USP (Unique Selling Proposition) were defined.
Finally, the functions of the tool were determined on the basis of a target group analysis and the creation of representative personas. From all these factors, the brand “Tracics” was created under the name of which the tool was to be developed. The branding and the visual language clearly stand out from its competitors and have a refreshing effect.
Users should be able to understand, adapt to, and ultimately defeat their competitors. Emotions would be secondary; the primary goal was to visualize data in a way that would help them understand areas and aspects they needed to improve. The concept I came up with, after looking at many other dashboards and doing my initial research, was to motivate users by showing them directly where they needed to improve and where they were performing worse than others. This may sound counterproductive at first, but considering my target audiences, it works very well.
When possible, I grouped information, but without removing data. The fact that my target audience is very familiar with digital products gave me the opportunity to adapt methods of visualization from game design. In this way, I found new ways to represent graphics, diagrams, and elements.
An important tool in the project was the conception of a video player that makes it possible to quickly skim an entire match and analyze the most important moments and moves in detail. Therefore, I designed an interface that shows the game from a bird’s eye view, making the recording of information much faster and clearer compared to the classic first-person perspective of the game’s integrated replay function. In addition, various game elements such as grenades and players can be turned on and off for a better overview, so that it is also possible to focus on details and individual people.