Branding and website Arctic Storm
A young eSport organization contacted me to give it the necessary visual identity for her newly formed team.
Type of project
Since there was no branding before, I had the opportunity to develop an identity that represented the entire organization.
I sat down with the owner of the organization to understand his needs and wishes and researched eSports teams and sports teams in general.
The idea of using an animal as a mascot was a customer requirement, so I came up with the idea of an aggressive-looking polar bear to match the name of the organization and hit the mark.
In addition to the logo, I also created the other components of the corporate identity such as banners for several social media channels, infographics, and mockups.
Finally, I created a website that contains information about news, sponsors, team members and merchandising. It is based on WordPress so that the social media team of the organization is able to manage the website independently and publish contributions easily.